Categories ,

Amazon Music Digital Advertising

  • Client

    Amazon Music

  • Services

    Concept, Design



Objective

To drive acquisition, adoption, retention and engagement amongst Prime Music and Amazon Unlimited Music subscribers.

Strategy

Creation of digital on-site / off-site advertising and merchandising artwork. These include playlist artwork, social imagery and the Prime Music newsletter. I developed a consistent brand style for the merchandising new releases artwork and collaborated with internal teams in the optimisation of core on-site ad placements on the Amazon.co.uk website.

Amazon Music App Mobile and Desktop
Amazon Music Merchandising New Album Artwork

Amazon Homepage Festival Experience Ad Hero

Pauline is a gifted designer and she was a fantastic asset to the Amazon Music team. I’m impressed with her can-do attitude and her work that generally ends with me staring at my screen for a long time with a big grin on my face. Pauline is the first designer I have worked with where she is fully engaged with the team’s objectives, keen to understand the results from the campaign and proactively creates strategy for the Outbound team. She goes above and beyond and is an absolute joy to work with and I wouldn’t hesitate to recommend her.
Marketing Manager, Amazon Music 

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