Categories

Chambord Loves

  • Client

    Chambord

  • Services

    User Experience, User Interface Design


Objective

To increase brand awareness of Chambord liqueur and educate their target audience about their cocktail range and products.

Strategy

An online campaign, which included display advertising and email marketing, that directed users to a microsite showcasing the Chambord product within the InStyle.co.uk channel. The microsite was a single parallax scrolling page where users were taken on a journey – getting ready at the hotel and arriving at the bar venue where they can select a cocktail, read recipes and watch how-to videos. Large impactful imagery and a dark rich colour scheme were used to complement with Chambord’s “luxurious” and “extravagant” branding.

Chambord Loves website - Pauline Wong - Digital Designer
Chambord Loves Display Ads - Pauline Wong - Digital Designer
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