User Experience, User Interface Design
To increase brand awareness of Chambord liqueur and educate their target audience about their cocktail range and products.
An online campaign, which included display advertising and email marketing, that directed users to a microsite showcasing the Chambord product within the InStyle.co.uk channel. The microsite was a single parallax scrolling page where users were taken on a journey – getting ready at the hotel and arriving at the bar venue where they can select a cocktail, read recipes and watch how-to videos. Large impactful imagery and a dark rich colour scheme were used to complement with Chambord’s “luxurious” and “extravagant” branding.