Concept, Brand Identity, Design
- Launch project
To create a modern and clean brand identity for Dragon reflecting their leading post production services.
The creation of a new brand identity that was executed across print and digital channels. These included; corporate stationery set, business cards, envelope/HD Cam stickers and mobile website. Dragon is a digital media and post production company. The concept behind the brand identity was to use a clean typeface and visual element representing an editing jog-wheel in the “o” counter (a distinctive equipment in the post production industry). Such elements were used to convey a modern, clean identity and the company’s services.