Love Fashion Sales
Art Direction, Concept, Brand Identity, User Experience, User Interface Design
To grow the fashion affiliate revenue across Time Inc markets with the Love Fashion Sales platform.
The Love Fashion Sales platform was a personalised fashion sales engine and email alert service listing products matching the user’s search criteria. The strategy was the re-launch of Love Fashion Sales with a new premium brand identity and website with simple UX and UI improvements as major website re-structuring occurred in the next phase after metrics had been collated.