Self Promotion

  • Client

    Personal Project

  • Services

    Identity, Design, Layout, Photography


To create a modern brand identity which reflects my design services.


The creation of a new brand identity that was executed across print and digital channels. These included; business cards, a responsive website and branding graphics for social media. The concept behind the brand identity was “simplicity”, which is my main UI design philosophy. Simplicity is powerful and fuels many elements of good design, including ease of use, speed, visual appeal and accessibility. I have used intersecting lines to create clean brand identity and slow shutter speed photography to create the neon light trails in the associated branding imagery.

Self Promotion Final Logo - Pauline Wong - Digital Designer

Pauline Wong Brand Identity - Pauline Wong - Digital Designer
Portfolio Hero Image - Pauline Wong - Digital Designer
Homepage Background - Pauline Wong - Digital Designer
Contact Me Background - Pauline Wong - Digital Designer
Self Promotion Online Portfolio